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Corporate Speak: Between Sweet Spot and Wheel House

These days, business speak surrounds us. It doesn’t discriminate against company size or position status. College interns and CEOs alike find themselves dropping buzz words in conversation. But to what end? When is enough, enough? The next time you want to move forward, deliver, or buy-in by all means go for it. But don’t expect people to know what you’re talking about. The more time your employees spend guessing the meaning behind your jargon, the less productive they are. Ben Franklin sums it up best:  “Time is money.”

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Why is Technical Writing so Difficult?

Technical writers are a rare breed. To be successful in this profession, you have to be patient, know how to communicate, and, last but not least, understand technical concepts. These tough demands have been the inspiration for this article, the third and final, in what we like to call our technical writing “rant topics.” See the first two in the triptych, “What’s Wrong with the Passive Voice” and “Why is Consistency Important.”

So, what makes technical writing such a challenge?    

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Why is Consistency Important?

It’s not like technical writing isn’t already incredibly boring, so why does it have to be consistent? Such is the typical complaint about what we at Shoap do to earn a living. So how important is consistency?

While we sometimes fantasize about people grabbing one of our documents and cozying up to the fire to spend some quiet hours learning how to use a new piece of hardware or software, the reality is starkly different. As they used to say about Ivory soap, 99.44% of the time the only reason people crack a user guide or click on online help is because they’re stuck: they can’t figure out how to do something that they need to do – and need to do immediately. 

Consistency means you can find information quickly and understand that information when you encounter problems. Let’s see how.

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What’s Wrong with the Passive Voice?

Why do people use the passive voice? Engineers, scholars and business people alike use the passive voice on a daily basis – probably without even realizing it. So then, why is passive voice frowned upon and what exactly is it?

Simply put, passive voice is a style of writing that makes the object of the sentence the subject of the sentence. Sentences written in passive voice are structured so that the noun who performs the action is not the subject. Confused? Consider this illustration.

Sentence 1: I made a mistake (Active)
Sentence 2: Mistakes were made. (Passive)

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See, Technical Writing Is Good for Something by Robert Pudlik

I have little recollection of how I decided to become a technical writer. I’m not even sure how I found out that technical writing was a thing people did. I followed some roommates from college to Atlanta from Connecticut in the fall of 1993. I was a pretty good writer and I had always been a “computer nerd.” Today that might conjure up visions of Red Bull fueled hackathons. When I was growing up it meant reading operating system manuals. For fun.

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Summer Reflections of an Intern

By the time you enter the 3rd grade, you know what summer is. It’s that time of year when you don’t have to go to school or do homework. Instead, you can just play all day with your friends, go on vacations, watch TV, or anything else you’d like to do. Summer is always a time of relaxation, an unwinding from all the busyness and tension of the school year—even at the age of 7. It’s exactly what summer should be—lazy and carefree. Summer break is a break for a reason, right?

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eBooks

At some point, you’ve probably developed documentation to attract clients, educate customers, or provide instruction on the products or services you offer. Considering the effort put into creating the material, as well as the pool of expertise behind it, you might think about re-working some of your content to produce a general release eBook.

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MS Paint can be very useful

I used to take Microsoft Paint for granted. I saw it every once in a while in the Accessories folder when I was looking for the Calculator or Notepad but never really used it. Then I starting using screen capture programs at work to take screenshots for user guides, manuals, online helps, etc. When I was on my personal computer, I had no idea how to take a screenshot without a fancy program, and then I finally remembered Paint. Since then, I’ve used it for screenshots, creating and editing pictures/photos, and testing.

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Do you know about Wikipedia’s Simple English?

I don’t know about you, but I’m constantly Googling anything and everything and I frequently end up on Wikipedia’s website. One day I was looking at all of the possible languages I could read an entry in and noticed “Simple English” was one of the options. I was reading about something complex and “Simple English” simplified the topic and made it easier to understand (you could say it’s a “red carpet” to the “English” entry).

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Why Bother Writing Requirements?

We’ve recently been approached by two different companies about writing requirements. The first, a small company, wanted to develop a dashboard to replace a third-party application it was using. The owner, who had most of the information in his head regarding what the new dashboard should look like, what it should do, etc., suggested we send one of our writers to his location to study the existing dashboard, spend a little time with him and some of his key people to learn more about the functionality the dashboard needed to support, and “capture” this information so he could give the requirements to a developer or offshore the project.