I used to take Microsoft Paint for granted. I saw it every once in a while in the Accessories folder when I was looking for the Calculator or Notepad but never really used it. Then I starting using screen capture programs at work to take screenshots for user guides, manuals, online helps, etc. When I was on my personal computer, I had no idea how to take a screenshot without a fancy program, and then I finally remembered Paint. Since then, I’ve used it for screenshots, creating and editing pictures/photos, and testing.
Technical writing is an often misunderstood (and too-often maligned) field. Those who believe the myths about technical writing may not see its value and therefore miss its bottom-line benefits. Let’s look at those myths and then you decide the truth about technical writing for yourself. Continue reading
Take a look at this picture of the keyboard on my Dell Studio 1558 laptop (shown above). Notice anything odd?
Well, where’s Number Lock? What happened to the numeric pad (usually shares keys with the 7, 8, 9, U, I, O, J, K, L and M)? These keys are typically used to type alt code combinations for characters not represented in the English keyboard. A Spanish speaker like yours truly would use them to type the letter “ñ”, accented vowels, and the “upside-down” exclamation and question marks.
The first time I tried to use alt codes with the laptop I thought: “I must be missing something. They must have come up with some hip new way to do it.” But how?
It turns out that in their infinite wisdom, computer hardware OEMs have decided to start eliminating features that customers “don’t want” (specifically, the Number Lock and Scroll Lock keys) in order to replace them with things that we just can’t live without, like the Windows key, a disk ejection key, or a right-click menu key. Fortunately, my manufacturer’s support staff offered some ‘helpful’ alternatives like using the Character Map or changing my keyboard language anytime I wish to type a non-standard character. Alternatively, they offered to return my ability to type accented characters in exchange for a ransom payment of $18.99 for a Targus USB numeric pad.
I still haven’t been able to decide if I’m more frustrated by the removal of a feature that I ‘don’t want,’ the support staff’s absurd ‘solutions’ to the problem that the removal of this feature has created, or the manufacturer’s complete lack of awareness of the message that it sends: “typing in any language other than English on your U.S.-market laptop will not be tolerated.”
So let this be a lesson: if you or your employees value the ability to type special characters quickly (whatever the reason may be), make sure you add the Number Lock Key to your list of features to consider for hardware purchases. It doesn’t come standard anymore.
It’s quite often that I’m confronted with one of the most typical questions of today: so what do you do? My reply is that I do marketing for a technical writing company. The inquirer’s response: “cool” or “what is technical writing?” and I’ve never really had a good answer. Continue reading
Why do companies fail to see the value of documentation? Simple answer: virtually no one reads it. While true, does this mean that the few people who do read it are the only ones who benefit from the information in the documentation? The answer is a resounding No. Continue reading
I don’t know about you, but I’m constantly Googling anything and everything and I frequently end up on Wikipedia’s website. One day I was looking at all of the possible languages I could read an entry in and noticed “Simple English” was one of the options. I was reading about something complex and “Simple English” simplified the topic and made it easier to understand (you could say it’s a “red carpet” to the “English” entry).
We’ve recently been approached by two different companies about writing requirements. The first, a small company, wanted to develop a dashboard to replace a third-party application it was using. The owner, who had most of the information in his head regarding what the new dashboard should look like, what it should do, etc., suggested we send one of our writers to his location to study the existing dashboard, spend a little time with him and some of his key people to learn more about the functionality the dashboard needed to support, and “capture” this information so he could give the requirements to a developer or offshore the project.
This week we had an opportunity to claim some free advertising space in a somewhat non-traditional way, and I’m going to tell you how we did it.
In case you’re not familiar with the term, hotlinking is when a website other than your own uses images that reside on your servers by linking to them directly. Even if you aren’t concerned about protecting the content, this is still a cause for concern since you give up a little bit of your bandwidth (which you paid for) every time the other website loads that image, without getting anything in return. It’s like if your neighbor powered their toaster by running an extension cord to an outlet in your garage – not much impact on your bill if it happens once, but it sure adds up when they do it over and over every single day. (The general consensus on the Internet is that this is a Bad Thing.)
So, you ask… how do I turn this into the free advertising that you speak of?
With the tightening economy and more competition, more and more companies are relying on the RFP (request for proposal) process to find the best vendors/products. This process often involves a team effort with members of product development, finance, and marketing (to name a few of the most common groups) involved in drafting a response. We’ve worked with several companies recently helping them respond to RFPs and wanted to share our findings on the matter.
In a recent issue of the New Yorker, Atul Gawande argues quite persuasively that like participants in sports, surgeons (like himself) can benefit from coaches. Even the elite stars, like Rafael Nadal, he points out, have coaches, observing, watching every move of the tennis great. Why, he wonders, don’t doctors – even senior, experienced ones – have coaches? As he says, “”I’d paid to have a kid just out of college look at my [tennis] serve. So why did I find it inconceivable to pay someone to come into my operating room and coach me on my surgical technique?”
